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Compiled by DAN MCCARTHY Posted 22, 2015 Filed Under: LIFESTYLE april

Whenever Robyn Exton set out to produce HER, a platform that is social dating app built by females for homosexual and bi-curious women, she recognized that almost all (if you don’t all) associated with present internet dating sites in existence for either straight or homosexual individuals were mainly fashioned with males in your mind.

HER creator and CEO Robyn Exton. Image via Twitter.

“ I thought it absolutely was ridicous no one had yet developed a dating application that has been created by and especially for homosexual or bi-curious females,” she says. “That’s how all of it form of started.”

HER had been initially launched being a play that is pure dating app two years back underneath the neogism “Dattch.” Exton noticed about 30 % of users had been already in a relationship, but nevertheless wished to be held through to that which was occurring within their scenes that are respective. Therefore after tweaks and re-branding (Exton’s back ground is with in brand consting), and launches into the UK, Los Angeles, san francisco bay area, and new york, HER formally established in Boston this weekend that is past. Relating to Exton the Hub had been a rational option, as Boston ended up being one of many top towns and cities regarly needed.

“Our girls don’t get together for average of 10 times, therefore there’s a much longer time when they must be chatting to each other,” she states. “once you simply have actually a photo of the face you’ve got absolutely nothing to mention, so our pages utilize content and local activities to assist girls fulfill each other and talk.”

Exton adds having a laugh: “It’s got all of the lesbians, and exactly what links the lesbian community online.”

As soon as users install the application, pages are presented one at any given time. But alternatively of merely a profile photo and a swipe-left or interface that is swipe-right the pages integrate Instagram and Pinterest sensibilities, with mtiple photos, individual explanations, and community social activities “pinned” to a profile. When users “like” each other, communications could be delivered, and dialogues can start. Furthermore, the website that is main a web log having a spread of lesbian lifestyle content that’s a mix of geo-specific topical articles and much more general filler (ie: “Lesbians and their pets”).

In urban centers where HER is live and boasting an active community of users (she remains mum on individual figures), Exton states the reaction happens to be acutely good through the LGBTQ community.

“I adore that girls show up and say, if I was gay or straight‘ I had no idea. We had been simply interested. And from now on I’ve met a girl whom I’m dating, and we nevertheless don’t determine if I’m homosexual or straight but at the very least there’s a grouped community where i could accomplish that and get me,’” she says. “Then we’ve had people engaged and getting married … showing tattoos they got, or perhaps the pet they met up”

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